Powerful and entertaining explainer videos are everywhere you look. It may be one of the many reasons why you are thinking about how much they cost. After all, pricing is a big concern for companies and people looking to have one created. The influential and compelling impact explainer videos deliver for anyone who utilizes them are easy to see. Millions of companies, websites and individuals all over are taking advantage of great explainer videos. Using these highly entertaining and engaging audio visuals has led to increase profits and sales for them.
The conversion rates are also part of the reason you see them everywhere. In addition, there are countless of other benefits of using an explainer video. With all of these great things explainer videos can do for those who use them, there’s only one question on everyone’s mind. They want to know how much does an explainer video cost to create? How much money will it take to create one for your company or website? The actual price of a well-made explainer video can fluctuate. There are several factors to consider when determining their cost.
Typically, the cost for a top rated explainer video of high quality will vary. The total cost can be as low as $3,000 and as high as $35,000 per minute. However, before the actual price can be determined, numerous factors have to be taken into consideration. For one, there are many different types of explainer videos you can have done. One of the most widely seen and used types are animated explainer videos or whiteboard as they are also called. These are useful and highly successful for businesses who utilize them. There are also those created using live action format. This is typically what you get when you record people such as regular TV commercial. There are also those created using 2D or 3D, screencast and other types.
In addition to these factors, you also have to take into consideration the method used to create them. You can rely on a notable video creation company such as SquareShip. They have years of experience in the video creation industry. The cost from them may be higher than if you were to hire a freelancer or a person who is not a professional. At the same time, you also have tons of useful explainer video software you can use. These are used by people to either create their own or make them for someone else.
There are some issues to ponder for those who want to know the cost of a great product explainer video. Companies with an innovative product or service, may require their explainer video done by a professional or a top rated video creation company. Choosing otherwise may end up costing them sales, brand recognition and conversions in the long run.
Most of those companies which create the explainer video will give you a substantially lower price if you provide them with your own story script and voice file. Otherwise, the cost of your audio visual ad will be much higher. The pricing for an explainer video created by a 5 star video creation company will be as follows:
For animation videos you can expect to pay about $255 per minute. The whiteboard animation explainer video costs a bit more. That price may come out to about $390 per minute.
In the event that you want to use 2D animation for your explainer video, then the price per minute climbs up to $875. It is the same for one done using graphic animation. The most expensive are the 3D animated explainer videos. They typically cost about $1,855 per minute.
Keep in mind that these prices will fluctuate depending on the market, your particular services and products. For those who require the video production company to write the script, that may cost them an additional $100 per minute. The same applies if you want to have it done in other languages such as Spanish, Russian, Italian, German or French. There are some people who only use 30 or 45 second explainer videos. That may bring down the price for you since it is less than a minute. However, most companies don’t usually offer a per second pricing.
Although some may see these explainer videos pricing as too high, there are several things to consider. For one, if you want to have your website rank well on search engines, an explainer video is essential. Google ranks explainer videos at the top of their search results. The audio visual adverts make up about 72% of top queries on search engines. Plus, using an explainer video has 41% more click-through rates when compared to information offered on plain text alone.
Case in point are companies which were relatively unknown until they created a great explainer video. Businesses such as DropBox and DollarShaveClub saw their brand recognition jump through the roof after creating one. Both saw their revenues increase by millions of dollars in a year. The same for other companies such as Crazy Egg and Yum Yum. Just like others, they also had their conversion rates and sales rise significantly following their explainer videos.
According to the statistics and data, the consensus on explainer videos is clear. Their high ROI and margin for increased sales are too considerable to ignore. Videos are making up about 60% of the content found on social media and online. Consumers are more likely to purchase a product after watching an explainer video. Over 83% of those surveyed said they made their purchased after watching one.
There is also the brand awareness which top explainer videos render. About 53% of those who made purchases said they trust a company more when they have an explainer video. In the end, you have to weigh out the pros and cons to having one done for you or your business. If you want your brand to go to the next level, then using an explainer video is the answer. The cost may be very well worth it once you see all the sales and profits it will provide.