I guess you’ve heard music has tons of benefits for the health. However, integrating music into your videos resonates far better branding, sensory, and health results in one. Background music affects how people perceive your video. It may help to carry your marketing message to your audience or it can be a distraction. When chosen poorly, it may make your marketing video (and subsequently your business) look unprofessional and not trustworthy.
You may already have an idea what kind of background music you’d like to use. However, choosing the right track for your video may be harder than it sounds. Here are some tips to help you get started on the things to know when selecting music for your videos:
- Know the exact role of music in your video. Look at whether you are trying to convey technical and accurate information (such as the details of something) or, on the contrary, it is broad and more generalized information in which the viewer does not have to be so aware of the specific details, but the emotionality of the video itself, in which the message is already given by the same images. Another essential point to keep in mind is if the song will have incorporated vocals (someone singing) or not. It is best to choose songs without any type of lyrics for the first type of video that we have seen since they do not take protagonism to the other explanations, whereas if the music is going to have a leadership role then yes, we will then be able to choose vocal songs.
- Specify the purpose of the music. Music certainly plays a lead role yet you have to define its character. Is the music for branding purposes or a decorative element? Knowing your video goal will help you to understand how the music can support your marketing message.
- Determine your budget. The most important thing here is not to use low-quality music under any circumstances. There are many places on the Internet from which to download the appropriate music, composed by professionals. You can also use royalty-free music or those with Creative Commons licenses.
- Align the music with your target audience. First off, you have to know precisely who your target audience is. Use a musical genre that fits with your audience and doesn’t break with the schemes of your own video. Choose two or three genres that best suit your audience and select one that fits it to the core.
- Choose the genre, rhythm, and tone of the music. Whether you prefer classic, rock, electronic, or pop, you always have to align it to your audience. You can also choose between a calmer tone and a happy or sad tone. The progressions of these should also be studied to determine the placement of the music in the video.
- Image and video should be well-coordinated. Both the image and the audio must be united in a perfect relationship so that they do not appear uncoordinated. At this point only the practice counts, so the more videos you edit and the more you notice how others do it, the better results you will get.
One of the essential aspects of this point is the way music “enters” the beginning of the video and the way it “comes out” when it ends. Consider giving it a prominent aspect in both sections, as this will help set the tone, give coherence to the message and leave the viewers with a sense of fullness.